Alta fORMAzione e ricerca azione 2. COmunicazione e Marketing degli enti di ricerca toscani, delle loro competenze, dei loro laboratori e dimostratori
ORMA2COM
Funded by: Regione Toscana
Calls: Regione Toscana – Alta formazione e ricerca-azione
Start date: 2024-10-10 End date: 2026-03-31
Total Budget: EUR 312.000,00 INO share of the total budget: EUR 78.000,00
Scientific manager: and for INO is: Selisca Daniela
Organization/Institution/Company main assignee: CNR – Istituto Nazionale di Ottica (INO)
Calls: Regione Toscana – Alta formazione e ricerca-azione
Start date: 2024-10-10 End date: 2026-03-31
Total Budget: EUR 312.000,00 INO share of the total budget: EUR 78.000,00
Scientific manager: and for INO is: Selisca Daniela
Organization/Institution/Company main assignee: CNR – Istituto Nazionale di Ottica (INO)
other Organization/Institution/Company involved:
Abstract: The project aims to train experts capable of designing and managing the communication of the organization to which they belong, in particular with regard to the skills, infrastructures and laboratories that constitute its scientific and technological engine.
The scholarship holders will be trained to support the planning and implementation of institutional communication plans, in order to establish and maintain relationships with local stakeholders by appropriately identifying them, choosing the best channels to reach them and appropriately defining the contents of the communication, with a two-way approach, aimed at also enhancing listening to the stakeholder to respond effectively to his specific needs.
The scholarship holders will be trained to support the planning and implementation of institutional communication plans, in order to establish and maintain relationships with local stakeholders by appropriately identifying them, choosing the best channels to reach them and appropriately defining the contents of the communication, with a two-way approach, aimed at also enhancing listening to the stakeholder to respond effectively to his specific needs.
